It’s pandemic-proof.While brick-and-mortar businesses have been forced to close their doorways amid the pandemic, online companies have been able to keep open. As a end result, consumers have shifted their shopping habits, making it a necessity for each retailer to run an internet store. “I strongly imagine that with COVID-19, the pros of running an e-commerce business outweigh the cons,” Richmond said. “As more customers are shifting their spending from visiting brick-and-mortar shops to online buying, businesses have to shift too.” Arielle Haller-Silverstone runs a pair of consignment stores in New York City and the Hamptons known as Ari’s Closet, and distrusts social media adverts. She limits her online buying to stores with extra stringent quality management in place, like traditional retailers corresponding to Nordstrom or the positioning Shopbop, which aggregates designer style.
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